Positioning your organization as that driving force has the potential for huge return, given the power events hold in the 2019 B2B landscape. If you have a product or service that revolutionizes the way your audience can approach their work, or have a strong network of contacts that could benefit from coming together at your event, then a trade show is a perfect way to establish yourself as the thread that connects like-minded professionals. According to The Trade Group, exhibitors primarily value these connections and the qualified leads they can introduce to their sales teams. Trade show organizers have a responsibility to connect exhibitors with attendees and share their highly valued content and expertise with those attendees. Trade Shows Help Industry Thought Leaders Leverage their Expertise Advertisers clearly use live events and trade shows in their marketing efforts - and consider it a particularly effective use of their marketing budget. 79 percent of US marketers generate sales using event marketing.68 percent of B2B marketers agree that live events help generate the most leads, while case studies help convert and accelerate the most leads.Sponsorship spending is predicted to amount to $62.8 billion, up from $60.1 billion from 2016.75 percent of those that sponsor events are constantly looking for new partnerships.B2B events account for $512 billion in annual spend.There is growing opportunity for Trade publishers to leverage their market expertise and expand their event portfolio:

These statistics alone show trade shows will remain a critical element of the marketing mix for many businesses.

81 percent of marketers believe that in the upcoming years, live events will become increasingly important to their organization’s success.

95 percent of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world.62 percent of marketers plan to invest more in live events in 2019 than they did in 2018.Over 20 percent of marketing budgets are allocated to in person events.For ad sales, they translate into new and upsell opportunities. This investment is a major part of budget for B2B companies. Event Marketing Remains a Major Part of Budgetįor companies looking to expand their reach, trade shows are a great addition to their marketing mix.

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